Office branding: how important is it for a company's reputation?

Nowadays, every organization in Watertown wants to look impressive and attractive in its client or customer's eyes. They hire high-paying designers and marketers to lure their audience. But is it indispensable when it comes not only to the product but also the office?

Yes and no. The fact is that interaction with the outer world is a fundamental characteristic, but many Massachusetts firms neglect it and focus on the other side of their business. Not every party is interested in spending money on office branding, but there are more and more such firms as well as their clients.

What is office branding?

This is the primary way to convey the organization's goals and values, thanks to all brand touchpoints in the art of shaping an office space. For example, if your business is focused on landscaping in Watertown, then greening your office and adding eco-friendly furniture is the way to go. Such an idea will become unique in your city.

Office branding implies you rekindle the principles in the design of the work environment, the media sphere, and personal touches; these are things such as breakout areas, color schemes, artwork, and even the little touches like adding creative blackboard walls.

Why is office branding important?

It would seem that we live in the age of technology, and all our work takes place on the network. Every interaction with a client is tried to be transferred online in order to reduce time and provide maximum user convenience. Why do you need to work on the outer shell - the working environment? Physical experiences give a longer-lasting impression and advance a wider private possibility to reach consumers. It will also nicely encourage workers to live and breathe your company. Furthermore, you will make the irresistible urge to work more effectively and be useful by creating an extraordinary workspace.

How should you go about office branding?

That is a rather tricky question because there are a lot of business areas. But there are basic criteria that could lead you to the correct answers. If you've just moved to Watertown or decided to rebrand, then it's time to take up this issue.

First steps in office branding:

1. Planning. The main task of office workers is to work quickly and efficiently. To achieve this, you need to decide on the right layout and design for the new office. But only your workers can help you in such cases.  Maybe your Watertown workers need comfortable office furniture? Or perhaps they are tired of working away from windows? Just ask them, and you will get an answer.
2. Office layout. When the time has come for work, it remains only to understand whether it will be discussed jointly or in a close group of people and about collaboration or focus and confidentiality. You will have to decide what you need more, an open plan or a partitioned one.
3. Company features. The most crucial point includes the idea of the company. It is necessary to find what distinguishes your company from others and highlight this in the main aspects of interaction with the outer world. Remember what exactly inspired you to start a business. Maybe it was a walk through the beautiful landscapes of your city. Then you can start holding company meetings or outings in nature. Active recreation will improve employees' mood and spirit of the company and show its closeness to nature.

Final thoughts

Office branding is not only about the color of the office and the presence of the logo when entering it, although this was a good start. It's all about uniqueness to reproduce the impression on employees and potential customers. The main thing is to dive into thought for the company's main idea, like in Reservoir Cambridge for a goldfish, and it will lead your company to triumphant wealth and recognition.