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Office Branding: Make An Impact

Office Branding: Make An Impact

Office Branding: Make An Impact

Office Branding

When starting your own business, you want to be sure you are creating the right work environment. It needs to be a place that is comfortable but motivating, and it needs to work for everyone on your team. You may feel overwhelmed, even thinking about an affordable startup office interior design, as there is a lot to consider when designing the space you are going to spend your workday. Luckily, the following startup office interior design ideas and tips can help you come up with a design that works for your business.

Think of Your Brand

Think of Your Brand

It is important to work in an office that reflects your brand. For example, if you are starting a toy company, you may want a workspace that creates a playful mood. If you are starting a graphic design company, you may want a colorful office branding to inspire your team to be creative. This way, you are creating a workspace that motivates your team to do their best. Your office branding design also tells the story of your brand to your clients and guests.

Don't be afraid to take risks

Boring gray office branding designs are long passed. And if you want to impress your partners or employees, it is better to rely on modern office design. Don’t be afraid to mix colors, choose something bright and catchy for your office branding. Of course, you need to do this in moderation so that it does not look too pretentious. But this doesn't mean that you need to throw interesting ideas away. In such cases, of course, it is better to trust the master to help you choose the right color gamma that will suit your design. If you don't want to take risks, you can leave neutral delicate wall colors while adding bright colors to the decor. It's an excellent opportunity to stand out and leave a good impression of yourself.

Invest in High-Quality Furniture

When thinking of affordable office branding design ideas, you want to choose high-quality furniture that offers both the comfort and productivity of your startup. After all, you are going to be spending several hours a day in your new office. One idea is to choose standing desks and stools as this allows your team to stand or sit as needed. If you are looking for comfort, consider a couch or upholstered office chairs. Remember, the furniture you purchase can make or break your workday. Quality furniture is a good feature for every office branding.

Choose a style and follow it

There are many styles for office branding that can suit your office perfectly. Don't worry about your unique office branding, because good designers will be able to take into account all your wishes when choosing the desired style.

One of the most popular is the American style of office design. It's famous for its open space and is notable for its dynamism, sometimes even a certain aggressiveness, which the company's management seeks to demonstrate deliberately. The main feature of this approach is the commitment to "pure" one of the possible styles.

The European style is also trendy. This office interior design also includes the concept of open space, while it's possible to mix styles. Separate small rooms are reserved only for negotiations and relaxation, besides for senior managers. All other employees of the company mostly sit in huge halls, which are separated by furniture panels. Employees are energized by each other and even by the atmosphere of a small office, trying to make the most of every square meter.

The East's culture has long been popular not only in the market but also in design. So, the Japanese style is based on logic, harmony, and simplicity. Furniture is characterized by the unity of material and shape, a great number of elements, some asymmetry, and mostly smooth surfaces. Light colors are mainly used: beige, milky, white. Natural cotton and silk are used for decoration.

You can also opt-out of following a particular office branding style by creating your own. Just share your vision of office design with an experienced designer or company that can help you fulfill your wishes.

Add a Break Room

Add a Break Room

It never hurts to add in a break room or lounge to give your team some time to recharge their batteries. Your break room may include the basics such as comfortable seating, a table, and a small kitchen. A microwave, coffee maker, and refrigerator work for lunch breaks. You can also add extra amenities such as a television or radio. The key is to create a break room that allows your team to rest without slacking off.

Multipurpose Common Area

A common multipurpose area is great for meetings and events, as it may include a couch, table, and a small bar area. Now, it may be best to go with a modern approach with your startup office furniture and arrangement, as this is a great way to appeal to all clients and guests. A common multipurpose area is not the same as a break room, as this area is only used for special occasions. When you are ready to expand your business, you can also use this area for job interviews.

Create Ample Lighting

Create Ample Lighting

When working with office branding design ideas, it is important to create ample lighting. The lighting is going to improve your workflow, as well as create an open, bright space. You can use overhead lighting and desk lamps, but designing a workspace with windows is always a great choice. A floor plan with several small windows for natural light may work for you, or maybe you would prefer one large window. Floor, desk, and ceiling lamps are essential in any office space, but they are not a substitute for the natural light.

Choose Your Decor Wisely

You do not want a bland or overwhelming office, so take your time when choosing your decor. It is best to choose wall art, relaxing office chairs, or signs that are inspirational and colorful. Decorating with greenery such as flowers and houseplants is a great way to add a splash of color to your unique office branding design. Air-purifying plants such as peace lilies or spider plants add style to your space while cleaning the air.


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